Google’s Panda Should Fare Well For TV Advertising
The internet used to be the final and most cost effective frontier for advertising. After all, a 1,000px by 1,000px website could fit tons of ads on it and the advertisers could not be happier with the savings and the increased exposure without having to pay for TV time.
Well, Google Panda might just have advertisers looking again at more expensive media such as television which has been reserved for the past few years for either injury attorneys or large companies selling mostly business to consumer goods.
What Is Google Doing Differently?
Since online advertising has gotten to be a little much and is hurting the quality of the content on these sites, any website that has too many advertisements located (what is referred to as “above the fold”) or near the top of the page…where content should be is going to get less exposure.
Matt Cutts of Google warned, “If you have ads obscuring your content, you might want to think about it,” asking publishers to consider, “Do they see content or something else that’s distracting or annoying?” Source: http://searchengineland.com/google-may-penalize-ad-heavy-pages-100601
If the search engines detect ads on any site to be “distracting and annoying” these sites are not going to be viable advertising solutions for their current buyers.
Moreover, since the new Google algorithm is penalizing sites with too many ads as you read this, many ads are being dropped, therefore the low supply has prices on these ads significantly rising.
What Other Options Exist Besides the Web?
For many companies, there is Facebook advertising (not a huge fan of – decent, but not gangbuster) as well as Google PPC or Pay-per-click, however TV seems to have become a player again getting some leverage from the new Google algorithm most commonly referred to as “Panda.”