5 Marketing Skills Executives Can’t Live Without
Want to be a marketing executive someday? Want to know what marketing skills you need to have prior to getting a job offer from a top organization as a marketing manager or higher?
Well, here are just 5 of them. Enjoy and get studying if you lack skills in any of these marketing areas:
1. Social Media – Facebook, Twitter, Pinterest, Google+, etc., all marketing executives possess the skills to make these avenues work for their organization. While this requires a lot of creativity, to gain the needed social media skills, many hours of studying as well as trail and error must be put into place.
2. Search Engine Marketing – PPC is very expensive for many firms and social media is hard to make money off of, therefore many firms want their marketing executives to have some knowledge of SEO and how to implement best practices. SEO is more technical as opposed to creative, but regardless is a marketing skill that you going to need to have.
3. PPC, Social Media and Web Advertising – There are savvy ways to get your company’s name out to the right buyer and there are ways that can drain any corporate bank account.
A firm only has so much money for online advertising and the skills marketing executives need include being able to allot those properly in a way that turns dollars spent into more dollars earned.
4. Branding – Branding has always been important, though with the advent of the new search engine algorithms rollouts, the importance of name recognition is more important than ever.
Even less than 12months ago, a firm had to brand itself for the customers as well as the search engines, the latter being easier and much more preferable to any marketing executive, however now the search engines want true name recognition.
5. General Online Marketing – When I say “general online marketing” I mean formulating a website design that is going to attract visitors, provide significantly useful content, drive ad revenue if applicable as well as be able to read, analyze and act upon data derived from the company’s web analytic system(s).
In the End
If you want to become a well-paid, highly respected marketing employee in any industry vertical, you’re going to have to possess the above marketing skills for executive positions or you’re never going to see that corner office.
About the Writer
Ken Sundheim is the CEO of KAS Placement a marketing recruiting, sales staffing and media recruiting firm serving job seekers throughout the U.S. You can follow Sundheim on Twitter and KAS Placement on YouTube to find interviewing and entrepreneurship videos.